Starting with Friday’s party upto the big DJ set on Saturday. Some famous DJs will be joining us and filling up the nights with shows! There will also be live concerts so the bands on the stage will let you relive the history of MINI brand which is a real success that has spanned ages and styles and remained inimitable. Saturday’s party will have a main theme so stay tuned as it will be reveiled shortly before imm2021.
Tasting Quality Event
We are organizing evenings for tasting Italian and foreign products of high quality dedicated to food and beverages.
Starting with wine, beer, vodka, gin etc we will try to introduce you to the excellence and new brands.
Mini Meets Florence
A square in Florence city center will be dedicated for this event so you can park your MINI before the tour and enjoy the exclusive panoramic views of the city. You will also be able to experience a real typical aperitif, invented in Florence and order a drink such as Negroni or the American one, made with quality products. You could also have a taste of a real ice cream walking among some impressive works of art of Florence.
A photographer will be waiting to capture you in a unique background.